Deviance is defined as any behavior that falls outside of the norm. This includes anything from minor social faux pas to major crimes. In the context of text analytics, deviance refers to any words or phrases that are not commonly used, or that are used in an atypical way.
Advantages of Using Deviance
Deviance can be useful for identifying unusual or outlier data points that may be indicative of something interesting or important. For example, if you are analyzing customer feedback and one customer mentions a new product feature that no one else has mentioned, that could be worth investigating further.
Other advantages when using Deviance to analyze text data:
- Deviance is relative, so it can be adapted to different contexts and situations.
- Deviance can be used interchangeably with other similar terms, such as anomaly, outlier, and novelty.
- Using deviance can help you to better understand your data set and to find interesting or important information that you might otherwise miss.
Disadvantages of Using Deviance
It is important to note that deviance is relative. What is considered deviant in one context may not be considered deviant in another. For example, profanity may be considered deviant in a work email, but not in a personal email. As such, it is important to consider the context of the text when analyzing for deviance.
Other disadvantages when using Deviance to analyze text data:
- Deviance can be difficult to quantify and measure objectively.
- Some people may find the concept of deviance to be subjective or controversial.
Deviance vs. Other Similar Terms
Other terms that are similar to deviance include:
- Anomaly- Anomaly is a general term that can refer to anything that is out of the ordinary or unexpected. In the context of text analytics, anomaly can be used interchangeably with deviance.
- Outlier- An outlier is a data point that falls outside of the expected range. Outliers can be caused by errors in data collection or by genuinely unusual data points. In the context of text analytics, outlier and deviance can be used interchangeably.
- Novelty- Novelty refers to something new or unusual. In the context of text analytics, novelty can be used interchangeably with deviance.