Conversion rate is a measure of how often visitors to a website take a desired action, such as making a purchase or signing up for a newsletter. The conversion rate is the percentage of visitors who take the desired action out of the total number of visitors.
There are a few different ways that conversion rate can be calculated. One way is to take the number of conversions and divide it by the number of unique visitors. This gives you the conversion rate per visitor. Another way to calculate conversion rate is to take the number of conversions and divide it by the number of visits. This gives you the conversion rate per visit.
The conversion rate is an important metric for businesses to track because it allows them to see how effective their marketing and sales efforts are. It can also be used to compare the performance of different marketing channels and to set goals for future campaigns.
Conversion UX vs web analytics
The term conversion rate is often used in the context of web analytics, where it refers to the percentage of visitors to a website who take a desired action, such as making a purchase. In the field of user experience (UX), the term conversion rate can refer to the percentage of people who complete a task on a website or app.
A company’s goal might be to increase its conversion rate from 2% to 3%. This means that they want more people to take the desired action when they visit the site. One way to do this is by improving the design of the site or app so that it is easier for users to complete the task. Another way to increase the conversion rate is by driving more traffic to the site through marketing and advertising.
Comparing Conversion Rate to Other Terms
Conversion rate is similar to other terms, such as success rate and success ratio. However, there are some key differences between these terms.
Success rate is the percentage of people who take a desired action out of the total number of people who have the opportunity to do so. This metric is often used in the context of sales or marketing campaigns. For example, a company might track the success rate of its email marketing campaign by looking at the percentage of people who click on a link in an email and then make a purchase.
Success ratio is the number of people who take a desired action out of the total number of people who start the process.