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Blogs.

We write regularly about different terminology and jargon you’ll hear in the text analytics industry. Join us in our blog to make the complex, simple.

Token

A token is a sequence of characters in text that are used as a unit for analysis. A token may be a…

Exponential

An exponential is a mathematical function that describes a rapid growth or decay. In text analytics, the term exponential may be used…

Unstructured Data

Unstructured Data is defined as data that does not have a predefined structure and cannot be easily organized or processed by traditional…

Corpus

Corpus is a term that is used to refer to a body of text, usually for the purpose of performing some type…

Business Understanding

Business Understanding is the process of acquiring a clear understanding of the business problem or opportunity that you are looking to address…

Marketing Mix Modeling

Marketing Mix Modeling (MMM) is a statistical technique used to estimate the impact of marketing mix variables on sales and other outcomes.…

Boolean Search

Boolean Search is a method of searching for information in a database, where the search criteria are expressed in a logical format…

Graph Database

A graph database is a database that stores information in the form of graphs. Graph databases are designed to store and query…

Median

The median is a measure of central tendency that is used to split a data set into two equal halves. It is…

Variable

Variables are pieces of information that can be changed or controlled in an experiment. In the context of text analytics, variables can…

Room

When used for document sharing, room provides a space where documents can be stored and collaborated on. This can be beneficial for…

API Marketplaces

API Marketplaces is a term used to refer to a type of online marketplace that allows developers to find and use APIs.…
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